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Covering a wide range of topics within the creative marketing industry.
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Why Every Business Needs a Branding Guide
In the bustling world of business, where first impressions count and customer loyalty is gold, maintaining a consistent brand identity is more crucial than ever. Enter the Branding Guide, a
Pantone Colour of the Year 2025
Mocha Mousse! Pantone has announced its Colour of the Year for 2025, and it’s none other than PANTONE 17-1230 Mocha Mousse. This warm, rich brown exudes sophistication and comfort, embodying
The Power of a Great Logo
Designing a Visual Identity That Stands Out In today’s competitive landscape, a logo is much more than just a symbol, it’s the cornerstone of your brand identity. A well-designed logo
The Emotional Power of Colour
How Colours Evoke Feelings and Influence Perceptions. Colour surrounds us, shaping how we interpret the world, communicate ideas, and connect with emotions. Whether in nature, art, or branding, colours possess
Consistency in Social Media Posts
Consistency in social media posts is crucial for building a strong online presence, increasing engagement, and fostering a loyal community. It helps businesses and individuals establish credibility, stay relevant, and
The Best Time To Post on Socials
The best time for a business to post on social media depends on various factors, such as the platform you’re using, your target audience, industry, and the geographic location of
Solid Scaffolding in Marketing
Having solid scaffolding behind your marketing intentions is essential for ensuring that your campaigns are effective, sustainable, and capable of driving long-term success. "Scaffolding" in marketing refers to the foundational
Pantone Colour of the Year 2024
The Pantone Colour of the Year for 2024 is Peach Fuzz (Pantone 13-1023), a warm and soft shade that blends light pinks and oranges. This colour was chosen to evoke
The Beginning of Social Media
The first social media platform is often credited to Six Degrees, which was launched in 1997. It allowed users to create profiles, list their friends, and browse friends networks, laying
