The best time for a business to post on social media depends on various factors, such as the platform you’re using, your target audience, industry, and the geographic location of your followers.
However, based on general research and trends, here are some ideal posting times for popular platforms.
Tuesday, Wednesday, and Thursday
7am to 11am and around 1pm on weekdays.
Why? Instagram sees the most engagement during mid-morning when people check their phones before starting work and again during lunchtime.
Tuesday through to Thursday
7am to 12pm
Why? Facebook users tend to be active in the morning, particularly during commuting times or early work hours.
Tuesday and Wednesday
7am to 10am and 12pm to 2pm
Why? LinkedIn is a professional network, so it’s most active during business hours, especially during the early workday and around lunchtime.
Twitter (X)
Wednesday and Thursday
6am to 12pm
Why? Twitter is used for quick news updates and trends, so early mornings or around noon when people are actively seeking information tend to work best.
TikTok
Best Days: Tuesday through to Friday
6am to 9am and 7pm to 11pm
Why? TikTok’s younger audience tends to be more active during commuting times and in the evening after work or university hours.
Saturday and Sunday
8pm to 11pm
Why? Pinterest users often browse in the evening and on weekends, planning projects or inspiration.
Audience Insights, it’s good to use social media analytics tools (e.g., Instagram Insights, Facebook Insights) to analyse when your specific audience is most active and engaged.
If your business has a global audience, post according to the time zones of your largest customer base.
Industry-Specific Trends are important. For example, B2B companies may find more success posting during work hours on platforms like LinkedIn, while B2C companies may reach more people during evenings and weekends.
Experiment and Optimise. Start by posting at these peak times but monitor engagement and refine your posting schedule to suit your audience’s behaviour.
This is a solid starting point, but analysing your own audience data is crucial for optimising social media performance!
