The Pantone Colour of the Year for 2024 is Peach Fuzz (Pantone 13-1023), a warm and soft shade that blends light pinks and oranges. This colour was chosen to evoke feelings of comfort, nurturing, and connection, reflecting a collective desire for closeness and warmth in uncertain times. It's a versatile hue that can be used
AI and images intersect in various ways, significantly impacting how we create, analyse, and interact with visual content. Here's how AI is influencing the world of images Image Creation. (Generative Art) - creating entirely new images based on training data, using techniques like Generative Adversarial Networks (GANs). These images can range from realistic photos to
A "relatable design" refers to a design that resonates with its intended audience by reflecting their values, experiences, emotions, or culture. It’s about creating visual and interactive elements that feel familiar, understandable, and meaningful to the people using them. Here's a few tips to help in getting started - Research, know who your audience
The terms "logo" and "brand" are often used interchangeably, but they refer to different aspects of a company or organisation. Here's how they differ - Logo Your logo is the visual symbol or design that represents a company, organisation, or product. It usually consists of an image, text, or a combination of both. The primary
Outsourcing digital marketing support can offer numerous benefits to businesses, particularly those looking to enhance their online presence and marketing effectiveness without significantly increasing internal workloads or overhead costs. Here are some of the key benefits: Access to Expertise: Bringing specialised skills and experience in various digital marketing areas, such as SEO, content marketing,
It’s important to note that the highest ranked social media platform doesn’t have to be your main focus. Through detailed C-TM Analysis you will find the perfect fit for your business. Onwards to the top ranking social media platforms in 2024, based on user base, engagement, and influence. 1st – Facebook. Despite some fluctuations
Algorithms! Google releases various algorithms through the year. All serving to better understand and aid users with sourcing the correct and most accurate of information searched for. What is an Algorithm? A Google algorithm is a complex set of rules and formulas used by Google to determine the ranking of web pages in its
Direct email marketing is a strategy used by businesses to promote their products, services, or brand by sending emails directly to a list of recipients. This method allows companies to communicate with their target audience, build relationships, and drive sales. Here are some key aspects of direct email marketing: Building an Email List Opt-In
Starts with a strong brand – a clear understanding of your values, your mission, and your unique selling proposition. From there, it's about consistency – ensuring that every touchpoint, from your website to your social media presence to your customer service interactions, reflects your brand identity in a cohesive and compelling way. Branding is
Each social platform has its own unique features, audience demographics, and content formats, so it's important to choose the ones that align with your brand's goals, target audience, and content strategy. Not all will be right for you and your business. Here’s an overview to help you decide: Facebook: With billions of active
