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Why Every Business Needs a Branding Guide

By |2025-01-10T18:47:25+00:00January 10th, 2025|Uncategorized|

In the bustling world of business, where first impressions count and customer loyalty is gold, maintaining a consistent brand identity is more crucial than ever. Enter the Branding Guide, a comprehensive document that serves as a business’s blueprint for how it presents itself to the world. A Branding Guide, sometimes called a style guide, is

Pantone Colour of the Year 2025

By |2025-01-10T18:31:39+00:00January 10th, 2025|Uncategorized|

Mocha Mousse! Pantone has announced its Colour of the Year for 2025, and it’s none other than PANTONE 17-1230 Mocha Mousse. This warm, rich brown exudes sophistication and comfort, embodying a shift towards understated elegance in design and fashion. Why Mocha Mousse?  According to Leatrice Eiseman, Executive Director of the Pantone Colour Institute, Mocha Mousse

The Power of a Great Logo

By |2025-01-10T15:19:02+00:00January 10th, 2025|Uncategorized|

Designing a Visual Identity That Stands Out In today’s competitive landscape, a logo is much more than just a symbol, it’s the cornerstone of your brand identity. A well-designed logo speaks volumes, telling your audience who you are, what you stand for, and why they should choose you, all in just a single glance. It’s

The Emotional Power of Colour

By |2025-01-10T15:14:11+00:00January 10th, 2025|Uncategorized|

How Colours Evoke Feelings and Influence Perceptions. Colour surrounds us, shaping how we interpret the world, communicate ideas, and connect with emotions. Whether in nature, art, or branding, colours possess the unique ability to evoke feelings, alter moods, and inspire action. They can calm or energise, soothe or provoke, and even influence decisions, often without

Consistency in Social Media Posts

By |2024-12-12T16:36:37+00:00December 12th, 2024|Uncategorized|

Consistency in social media posts is crucial for building a strong online presence, increasing engagement, and fostering a loyal community. It helps businesses and individuals establish credibility, stay relevant, and achieve long-term growth. Here’s 10 reasons why consistency matters…   Builds Brand Recognition Regular posting helps your audience become familiar with your brand's voice, messaging,

The Best Time To Post on Socials

By |2024-12-12T14:26:52+00:00December 12th, 2024|Uncategorized|

The best time for a business to post on social media depends on various factors, such as the platform you’re using, your target audience, industry, and the geographic location of your followers. However, based on general research and trends, here are some ideal posting times for popular platforms.   Instagram Tuesday, Wednesday, and Thursday 7am

The Beginning of Social Media

By |2024-12-12T16:21:16+00:00September 20th, 2024|Uncategorized|

The first social media platform is often credited to Six Degrees, which was launched in 1997. It allowed users to create profiles, list their friends, and browse friends networks, laying the groundwork for the social networking features that we see today. The name "Six Degrees" was based on the concept of six degrees of separation,

Consistency in Audience Engagement

By |2024-12-12T16:19:50+00:00September 9th, 2024|Uncategorized|

Consistency in audience engagement is key to building and maintaining a strong relationship with your audience. Here’s why it matters and how to do it effectively.   Why Consistency Matters - Builds Trust. Regular communication fosters trust. When your audience knows they can rely on you for consistent updates, content, or interaction, they are more

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