The Pantone Colour of the Year for 2024 is Peach Fuzz (Pantone 13-1023), a warm and soft shade that blends light pinks and oranges.
This colour was chosen to evoke feelings of comfort, nurturing, and connection, reflecting a collective desire for closeness and warmth in uncertain times. It’s a versatile hue that can be used to create a welcoming and calming atmosphere in any space, whether as a bold statement or a subtle accent.
Pantone’s selection of the Colour of the Year is a comprehensive process that involves a blend of art, science, and trend analysis. Here’s how the process typically works…
Global Trend Analysis: Pantone’s colour experts and trend forecasters begin by studying global trends across various industries, including fashion, film, art, technology, and social media. They look at cultural influences, socio-economic conditions, and the general mood of the time to understand what colours resonate with people.
Year-Long Research: The process is ongoing, with the team engaging in continuous research throughout the year. They attend international events like fashion weeks, design shows, and major cultural exhibitions to observe emerging colour trends and gather insights from different regions.
Collaborative Discussions: Pantone’s team of colour specialists engage in collaborative discussions, where they share findings and analyse the psychological impact of various colours. They consider how a colour can reflect the collective mood and sentiments of society.
Colour Psychology: The emotional and psychological effects of colours play a significant role in the decision-making process. The chosen colour is expected to capture the spirit of the time, evoke specific emotions, and connect with a broad audience.
Final Selection: After thorough deliberation, the Pantone team selects a colour that they believe will have a significant impact in the coming year. This colour is then announced as the Pantone Colour of the Year, influencing design and colour trends across multiple industries.
The selected colour is intended to reflect a cultural moment and inspire creativity and innovation in design.
