The Pantone Colour of the Year for 2024 is Peach Fuzz (Pantone 13-1023), a warm and soft shade that blends light pinks and oranges. This colour was chosen to evoke feelings of comfort, nurturing, and connection, reflecting a collective desire for closeness and warmth in uncertain times. It's a versatile hue that can be used
A "relatable design" refers to a design that resonates with its intended audience by reflecting their values, experiences, emotions, or culture. It’s about creating visual and interactive elements that feel familiar, understandable, and meaningful to the people using them. Here's a few tips to help in getting started - Research, know who your audience
Starts with a strong brand – a clear understanding of your values, your mission, and your unique selling proposition. From there, it's about consistency – ensuring that every touchpoint, from your website to your social media presence to your customer service interactions, reflects your brand identity in a cohesive and compelling way. Branding is
