The terms “logo” and “brand” are often used interchangeably, but they refer to different aspects of a company or organisation.
Here’s how they differ –
Logo
Your logo is the visual symbol or design that represents a company, organisation, or product. It usually consists of an image, text, or a combination of both.
The primary purpose of your logo is to provide instant recognition and to distinguish the entity it represents from others.
It may include a name (wordmark), an icon, or a symbol that embodies the identity of the brand in a visually simple form.
For example, Nike’s “Swoosh” is a famous example of a logo.
Brand
Your brand is the overall perception and identity of a company, including its values, mission, products, services, reputation, and emotional connection with your audience.
The purpose of your brand is to build trust, loyalty, and recognition over time, leading to a strong relationship with customers.
A strong brand includes the logo, name, colour scheme, tagline, voice, messaging, customer experience, and everything else that shapes how people perceive the company.
For example, Nike’s brand encompasses not just the “Swoosh” logo but also its reputation for quality athletic wear, its endorsements by famous athletes, its “Just Do It” slogan, and its overall market positioning as a leader in sports merchandise.
In summary, your logo is only one element of your brand, serving as the visual representation. Your brand encompasses the entire identity of a company, including your logo, but also everything that influences how your company is perceived by its audience.
