Top Ranking Social Media Platforms

It’s important to note that the highest ranked social media platform doesn’t have to be your main focus. Through detailed C-TM Analysis you will find the perfect fit for your business.

Onwards to the top ranking social media platforms in 2024, based on user base, engagement, and influence.

1^st  – Facebook.

Despite some fluctuations in user engagement, Facebook remains one of the largest and most influential social media platforms. It boasts over 2.9 billion monthly active users, making it a central hub for personal connections, community groups, and business marketing.

2^nd – YouTube.

With over 2.5 billion monthly active users, YouTube is the leading platform for video content. It is a primary source for entertainment, educational content, and user-generated videos, attracting a diverse audience.

3^rd  – WhatsApp: As a messaging app owned by Meta (formerly Facebook), WhatsApp has over 2 billion users worldwide. It is widely used for personal and group messaging, voice and video calls, and even business communications.

4^th  – Instagram: Also owned by Meta, Instagram has around 1.5 billion monthly active users. It is particularly popular among younger demographics for photo and video sharing, stories, and influencer marketing.

5^th  – TikTok: This platform has seen explosive growth, with over 1 billion monthly active users. TikTok’s short-form video format has made it a favourite among younger users and content creators, leading to significant cultural impact and viral trends.

6^th  – X formerly known as Twitter: With approximately 450 million monthly active users, X is a key platform for real-time news, updates, and public conversations. It is widely used by public figures, journalists, and businesses for communication and engagement.

7^th  – LinkedIn: This professional networking site has over 900 million users and is crucial for job seekers, professionals, and businesses. LinkedIn is used for networking, job searching, and sharing industry-related content.

8^th – Snapchat: With around 375 million daily active users, Snapchat remains popular for its ephemeral messaging, AR features, and multimedia sharing, especially among teenagers and young adults.

9^th – Pinterest: This platform has around 450 million monthly active users and is known for its visual content, including images and videos for inspiration on topics like home decor, fashion, and DIY projects.

These platforms maintain their dominance in the social media landscape thanks to their extensive user bases, distinctive features, and ability to adapt swiftly to evolving user preferences and technological advancements.

If you’d like a little help analysing and identifying your C-TM, please get in touch!